WE ARE ON A MISSION

We are here to shake up the beauty industry. With innovative X-factor products, we make it easy and effective to look your best, so you can take on the day with power and confidence.

All our product formulations combine effective, organic and clinically documented ingredients with scientifically demonstrated effects. They have been tested against physical, chemical and microbiological quality standards. Here are some of the steps we have taken to ensure that you receive the very best product:

- We have excluded 1,100 skincare ingredients that the EU Scientific Committee on Consumer Safety has assessed as being of concern.

- We do not simply import existing, ready-mixed products and give them new packaging. All our products are developed in collaboration with chemical engineers and dermatologists in Denmark and comply with stringent production standards.

- None of our products contains any of the 26 allergenic substances classified in accordance with the EU Scientific Committee on Consumer Safety.

- All our products are adapted to men's unique skin pH value (4.6–4.9).

Frequently asked questions

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